How hotels can get more direct bookings

Every guest who books on your own website books with you, not through an OTA.

Here are six ways to get more of them.

1. Make your website easy to book on mobile

Guests should be able to book from their phone without trouble.

2. Offer competitive rates

Your own website should not be the expensive option.

3. Show clear cancellation policies

Guests should know exactly what happens if their plans change.

4. Keep the booking process simple

Keep the booking process as simple as possible.

5. Invest in SEO and Google Hotel Ads

Guests need to find your website before they can book on it.

6. Give guests a reason to book direct

For example, flexible cancellation or exclusive perks.

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